← All industries
Retail & consumer services

E-commerce

Online retailers selling physical or digital products, often home- or warehouse-based.

Why it needs cover

The exposure

Product-liability claims (defective or allergenic goods) and cyber/data-breach exposure dominate; large platforms require proof of liability coverage above sales thresholds.

What we place

Coverages this class usually needs

General liabilityOften (platform)
Third-party injury/property and (bundled) product liabilityProduct-sold risk
Product liabilityOften (platform)
Defective-product claimsCore e-commerce exposure
CyberOptional
Data breach, payment data, notificationHandles customer/payment data
Commercial property / inland marineOptional
Inventory and stockWarehoused goods
Commercial umbrellaOptional
Excess liabilityContract/platform limits
What it costs

National benchmark premiums

Rated on: Annual revenue and inventory value

General liability
$42/mo
BOP
$95/mo
Cyber
most expensive single line; a DTC brand bundle around $684/mo, home-based GL-only around $137/mo
Total annual (typical)
cheapest e-commerce GL averages about $726/yr; Amazon requires $1M liability above $10K/mo sales

Pricing figures are national typical or median ranges for small operators at commonly quoted limits, drawn from the published sources named on each page. They are budgeting benchmarks, not quotes. Your premium depends on state, payroll, revenue, limits, deductible, and loss history.

Sources: Insureon; TechInsurance; MoneyGeek; Insuranceopedia (The Hartford).

When it goes E&S

Where this risk gets hard to place

High-hazard products (supplements, children's goods, electronics with fire risk) and prior product claims can push product liability to E&S.

Contact

Talk to us about E-commerce.

Send the basics once. Our team and our AI agents route your risk to carriers with genuine appetite, package the submission, and handle the carrier follow-up.